Privacy notice

Last updated TODO-PRIVACY-DATE

This notice covers this website. It does not cover the Halve assistant inside a store; the store’s own privacy notice covers that.

Who we are

Prismatica Labs LTD (“we”), a company registered in England and Wales, company number 15595850, registered office 69 Abbotsbury Road, London, England, W14 8EL. We are the controller of the personal data described here. Contact: privacy@prismaticalab.com.

What we collect

• Early access form: your email address and your store’s address.
• Booking a call: what you enter in the booking page (name, email, notes). The booking service collects it on our behalf.
• Live demo: what you type and swipe in the demo. It is not linked to your name or email.

This website sets no cookies of its own and uses no analytics or advertising trackers.

Why we use it, and our lawful basis

• To contact you about early access to Halve and to arrange a call: our legitimate interest in answering a request you made, and taking steps at your request before a contract.
• To run and improve the demo: our legitimate interest in improving Halve.

We do not sell your data or use it for advertising.

Who processes it for us

• The form service: TODO-FORM-SERVICE (it stores the form entries).
• The booking service: TODO-CALENDAR-SERVICE.
• Hosting: Vercel (this site and the demo).

Some of these providers may process data outside the UK. When they do, they use safeguards recognised under UK law, such as the UK International Data Transfer Addendum or an adequacy decision.

How long we keep it

Early access and call details: until Halve launches publicly plus 12 months, or until you ask us to delete them, whichever is sooner. Demo data: up to 12 months.

Your rights

You can ask to see, correct or delete your data, to object to how we use it, or to restrict it. Write to privacy@prismaticalab.com. If you are not happy with our answer, you can complain to the Information Commissioner’s Office (ico.org.uk).